The excitement generated by the
recently concluded Heineken/UEFA champions’ league trophy tour is still
reverberating in football circles. When the trophy train made a well deserved
stop at the Lagos State Government House Alausa, Governor Babatunde Raji Fashola SAN, showered encomiums on
World’s leading international premium lager beer, Heineken® for availing
Nigerians the rare opportunity to feel and experience the actual Trophy live. Continue...
He made the commendation when
ex-international football star and Coach Ruud Gullit, who is also the Heineken
brand ambassador, paid the governor a courtesy visit with the League
Trophy.
“Nigerians are extremely passionate
about football. The UCL is a favourite amongst a very large section of
Nigerians. The trophy is coming at a time when the Champions League is at a
critical stage. Heineken’s gesture of giving Nigerians an opportunity to
actually feel the real UCL trophy live here in Lagos Nigeria this period is
indeed laudable. It is a gesture that most Nigerians, including myself would
not forget in a hurry”, the governor said.
While appreciating Heineken for
finding Lagos worthy of being included as part of the destinations where the
UCL trophy would berth, Governor Fashola also used the occasion to call on the
youths across the nation to embrace sports to engage themselves meaningfully.
He said “Nigeria is a country full of talents. We want our youths to challenge
themselves and embrace sports, not just football but other sports as well. We
want to see Nigerian sports men and women compete with the best and excel at
the global stage. Sports is a viable tool for national development and those of
us in government would do all we can to support sports development.”
Commenting on the rationale behind
bringing the UCL Trophy to Nigeria, Marketing Director Nigeria Breweries Plc,
Mr. Walter Drenth, said Nigeria would always be an important part of
Heineken’s® activities. “It is the objective of Heineken to open the world of
its consumers by ensuring they get the very best experiences from Heineken
wherever they are in the world.”
He pointed that The UEFA Champions
League has a long and distinguished heritage and is the pinnacle of European
club football. “Heineken® strives to ignite fans conversations. This year’s
UEFA Champions League Trophy Tour brings football fans around the world closer
to the action in an unexpected and surprising way enabling them to interact
with Heineken® and the tournament. As we get closer to the final, we will
continue to engage with fans by offering legendary brand experiences.”
It would be recalled that the trophy
arrived the country with the brand ambassador Ruud Gullit on March 13, 2014 was
also show case to the Nigerian Breweries Plc Management and other members of
staff as well as the distinguished distributors.
The Heineken brand that bears the
founder's family name - Heineken- is available in almost every country across
the globe and is the world's most valuable international premium beer brand.
To follow Heineken on Twitter
visit www.twitter.com/heineken and to become
a fan on Facebook go to www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken.
0 comments:
Post a Comment